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Strategic Marketing in Library and Information Science

Om Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780789021427
  • Format:
  • Inbunden
  • Sidor:
  • 266
  • Utgiven:
  • 1. oktober 2003
  • Mått:
  • 156x216x19 mm.
  • Vikt:
  • 650 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.

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