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Strategic Marketing Planning

Om Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781856176170
  • Format:
  • Häftad
  • Sidor:
  • 576
  • Utgiven:
  • 27. mars 2009
  • Utgåva:
  • 2
  • Mått:
  • 190x245x30 mm.
  • Vikt:
  • 1196 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 5. februari 2025

Beskrivning av Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

Användarnas betyg av Strategic Marketing Planning



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