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Strategic Positioning in Voluntary and Charitable Organizations

av Celine (Cardiff University Chew

del av Routledge Studies in the Management of Voluntary and Non-Profit Organizations-serien

Strategic Positioning in Voluntary and Charitable Organizations av Celine (Cardiff University Chew
Om Strategic Positioning in Voluntary and Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415453042
  • Format:
  • Inbunden
  • Sidor:
  • 260
  • Utgiven:
  • 1 April 2009
  • Mått:
  • 159x229x20 mm.
  • Vikt:
  • 518 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 22 Oktober 2024

Om Celine (Cardiff University Chew

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Beskrivning av Strategic Positioning in Voluntary and Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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