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Successful Implementation of CRM in Sales Departments

av Goran Krpan
Successful Implementation of CRM in Sales Departments av Goran Krpan
Om Successful Implementation of CRM in Sales Departments

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783961466290
  • Format:
  • Häftad
  • Sidor:
  • 100
  • Utgiven:
  • 21. juni 2018
  • Mått:
  • 210x148x5 mm.
  • Vikt:
  • 127 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11. december 2024

Om Goran Krpan

Se alla böcker av Goran Krpan

Beskrivning av Successful Implementation of CRM in Sales Departments

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

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