TEACH don't PITCH

Businesses typically have very long sales cycles that involve sequential stages through which transactions are negotiated. As a result, it is not unusual for corporate buying processes to run into weeks or even months. But if you don't understand the buying roles of each member of the decision-making unit ... or how their search intent evolves at different stages of the buying process ... you won't be able to create strategic content that resonates strongly with them. Without a strategy that integrates your content into their buying process, neither you nor your prospects will get the most out of it. "TEACH, don't PITCH" is not just a book. It's a paradigm shift in B2B marketing. As April Henderson, Consulting Director at Forrester Research, said ... "B2B buyers want empathy, not empty promises. Because they don't turn off their consumer brains when making organizational purchases". The book emphasizes creating content that puts education and empathy at the forefront. It also goes beyond traditional tactics to illustrate a new way of developing a strategic continuum of educational content tailored to the buyer's search intent at every stage of the decision-making process. Whether you're a seasoned B2B marketer or content writer, you'll discover something new to help you write better content for decision-makers who ultimately purchase a product or service. The book starts by exploring the power of the subconscious mind in consumer psychology. Then it goes over the prerequisites of empathy-based content. Next, you will learn how to tailor a strategic continuum of empathy-based content ... and how to target your buyer's search intent at every stage of the buying process. Finally, you will delve into the stylistic choices for a branded content strategy. And a customer-centric approach that will transform prospects into valuable leads. So if you're ready to embrace a new way of creating content that puts education and empathy at the forefront, get your copy.