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Television and its Viewers

- Cultivation Theory and Research

av James Shanahan
Television and its Viewers av James Shanahan
Om Television and its Viewers

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780521582964
  • Format:
  • Inbunden
  • Sidor:
  • 284
  • Utgiven:
  • 9 September 1999
  • Mått:
  • 158x236x23 mm.
  • Vikt:
  • 470 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 24 Juli 2024

Om James Shanahan

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Beskrivning av Television and its Viewers

Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

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