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Ten Deadly Marketing Sins

- Signs and Solutions

av Philip (Kellogg School of Management Kotler
Ten Deadly Marketing Sins av Philip (Kellogg School of Management Kotler
Om Ten Deadly Marketing Sins

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780471650225
  • Format:
  • Inbunden
  • Sidor:
  • 160
  • Utgiven:
  • 20 April 2004
  • Mått:
  • 146x223x17 mm.
  • Vikt:
  • 368 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Oktober 2024

Om Philip (Kellogg School of Management Kotler

Se alla böcker av Philip (Kellogg School of Management Kotler

Beskrivning av Ten Deadly Marketing Sins

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

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