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The 22 Immutable Laws Of Branding

av AL RIES
Om The 22 Immutable Laws Of Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781861976055
  • Format:
  • Häftad
  • Sidor:
  • 192
  • Utgiven:
  • 3. april 2000
  • Utgåva:
  • Mått:
  • 129x197x13 mm.
  • Vikt:
  • 140 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 28. oktober 2024

Beskrivning av The 22 Immutable Laws Of Branding

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

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