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The Activation Imperative

- How to Build Brands and Business by Inspiring Action

Om The Activation Imperative

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781442257047
  • Format:
  • Inbunden
  • Sidor:
  • 222
  • Utgiven:
  • 29. november 2016
  • Mått:
  • 237x161x2 mm.
  • Vikt:
  • 492 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Activation Imperative

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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