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The Advertising Agency (RLE Marketing)

- Procedure and Practice

av Floyd Y. Keeler

del av Routledge Library Editions: Marketing-serien

The Advertising Agency (RLE Marketing) av Floyd Y. Keeler
Om The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138997653
  • Format:
  • Häftad
  • Sidor:
  • 314
  • Utgiven:
  • 21 December 2015
  • Mått:
  • 156x234x17 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9 Oktober 2024

Om Floyd Y. Keeler

Se alla böcker av Floyd Y. Keeler

Beskrivning av The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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