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The Bare Bones Introduction to Integrated Marketing Communication

Om The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780742555402
  • Format:
  • Inbunden
  • Sidor:
  • 312
  • Utgiven:
  • 16. december 2008
  • Mått:
  • 161x239x24 mm.
  • Vikt:
  • 610 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

Användarnas betyg av The Bare Bones Introduction to Integrated Marketing Communication



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