The big city

The present work analyzes the beauty stereotypes that are concurrent in an Ecuadorian micro story of the writer Eliécer Cárdenas in the work "La Incompleta Hermosura". And that by means of the general objective raised will identify them. As for the methodology used, a documentary bibliographic compilation is presented, with a qualitative approach. In conclusion, what was achieved with this research was to prove that stereotypes are negative and that they can also be discovered through stories. For this reason, at the end of the work, a proposal has been made consisting of an academic essay, in which all those factors that are damaging to the social environment will be detailed. All this for acquiring an unnecessary consumerist equivocal prototype. On the other hand, it places humanity in a real time and space, highlighting the real needs of the new era.