Marknadens största urval
Snabb leverans

The Brand Innovation Manifesto

- How to Build Brands, Redefine Markets and Defy Conventions

Om The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9780470027516
  • Format:
  • Inbunden
  • Sidor:
  • 328
  • Utgiven:
  • 31. mars 2006
  • Mått:
  • 161x235x23 mm.
  • Vikt:
  • 594 g.
  Fri leverans
Leveranstid: Okänt - saknas för närvarande

Beskrivning av The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

Användarnas betyg av The Brand Innovation Manifesto



Hitta liknande böcker
Boken The Brand Innovation Manifesto finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.