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The Competition between National Brands and Store Brands

- Models, Insights, Implications and Future Research Directions

av Raj Sethuraman

del av Foundations and Trends (R) in Marketing-serien

The Competition between National Brands and Store Brands av Raj Sethuraman
Om The Competition between National Brands and Store Brands

Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781601987129
  • Format:
  • Häftad
  • Sidor:
  • 126
  • Utgiven:
  • 30. september 2013
  • Mått:
  • 156x234x7 mm.
  • Vikt:
  • 189 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Om Raj Sethuraman

Se alla böcker av Raj Sethuraman

Beskrivning av The Competition between National Brands and Store Brands

Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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