The Complete Guide to Special Event Management

THE COMPREHENSIVE GUIDE TO MANAGING SUCCESSFUL SPECIAL EVENTS FROM ERNST & YOUNG Here's the first book to show you how to run your own world-class events, both big and small, to build the image of your organization, company, or community-and build a healthy bottom line. Wheather you're interested in the arts, entertainment, or sporting events, you'll find sound ideas and guidance on... How to manage and evaluate your event in terms of the market, financing, logistics, concessions, and public relations How to assess and reduce the risk of failure and maximize your chances of success How to bid and negotiate effectively with agents, managers, unions, community leaders, and more How to select "hot attraction" and match sponsors with events for image and profit synergy How to stage your event, from getting ticket prices to making sure your security and insurance are everything they should be How to attract an event...deal with agencies...get sponsorships... generate revenue...secure TV coverage...use direct mail and advertising...and much more Packed with anecdotes and written in an easy-to-read style, Ernst & Young's all-inclusive advice will help you bring the backstage knowledge of the world's greatest special events to your own.