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The Construction of English

- Culture, Consumerism and Promotion in the ELT Global Coursebook

av J. Gray
Om The Construction of English

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780230222588
  • Format:
  • Inbunden
  • Sidor:
  • 218
  • Utgiven:
  • 29. september 2010
  • Mått:
  • 223x142x18 mm.
  • Vikt:
  • 400 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Beskrivning av The Construction of English

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

Användarnas betyg av The Construction of English



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