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The Consumer Insights Handbook

- Unlocking Audience Research Methods

Om The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781538145524
  • Format:
  • Häftad
  • Sidor:
  • 248
  • Utgiven:
  • 18. juni 2021
  • Mått:
  • 255x177x19 mm.
  • Vikt:
  • 480 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 14. november 2024

Beskrivning av The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

Användarnas betyg av The Consumer Insights Handbook



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