Marknadens största urval
Snabb leverans

The Cultural Side of Innovation

- Adding Values

Om The Cultural Side of Innovation

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture¿s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation¿s diffusion¿and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation¿s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781138377486
  • Format:
  • Häftad
  • Sidor:
  • 232
  • Utgiven:
  • 23 Augusti 2018
  • Mått:
  • 152x229x0 mm.
  • Vikt:
  • 700 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30 Juli 2024

Beskrivning av The Cultural Side of Innovation

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture¿s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation¿s diffusion¿and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation¿s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Användarnas betyg av The Cultural Side of Innovation



Hitta liknande böcker
Boken The Cultural Side of Innovation finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.