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The Culturally Customized Web Site

Om The Culturally Customized Web Site

Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780750678490
  • Format:
  • Häftad
  • Sidor:
  • 176
  • Utgiven:
  • 6. april 2005
  • Mått:
  • 150x229x9 mm.
  • Vikt:
  • 264 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Beskrivning av The Culturally Customized Web Site

Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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