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  4. The Discourse of Commercialization

The Discourse of Commercialization

- A Multi-Perspectived Analysis

av J. Crichton

del av Communicating in Professions and Organizations-serien

The Discourse of Commercialization av J. Crichton
Om The Discourse of Commercialization

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780230579118
  • Format:
  • Inbunden
  • Sidor:
  • 222
  • Utgiven:
  • 24 November 2010
  • Mått:
  • 147x223x19 mm.
  • Vikt:
  • 396 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30 Juli 2024

Om J. Crichton

Se alla böcker av J. Crichton

Beskrivning av The Discourse of Commercialization

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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