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The Effortless Experience

- Conquering the New Battleground for Customer Loyalty

Om The Effortless Experience

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780241003305
  • Format:
  • Häftad
  • Sidor:
  • 256
  • Utgiven:
  • 26. september 2013
  • Mått:
  • 153x233x19 mm.
  • Vikt:
  • 318 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 27. november 2024

Beskrivning av The Effortless Experience

Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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