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The End of Competitive Advantage

- How to Keep Your Strategy Moving as Fast as Your Business

av Rita Gunther McGrath
The End of Competitive Advantage av Rita Gunther McGrath
Om The End of Competitive Advantage

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781422172810
  • Format:
  • Inbunden
  • Sidor:
  • 240
  • Utgiven:
  • 4. juni 2013
  • Mått:
  • 157x243x25 mm.
  • Vikt:
  • 494 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 11. november 2024

Om Rita Gunther McGrath

Se alla böcker av Rita Gunther McGrath

Beskrivning av The End of Competitive Advantage

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

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