The Flash Advantage

Conquer portable strobes and hot shoe flash to create extraordinary portraits! Whether you use small, portable strobes or hot shoe flash, flash photography has always been daunting for most photographers. Without a system and workflow for thinking about and working with flash, you can easily end up feeling stuck, or you end up flailing--randomly changing settings, positions, and modifiers--and hoping for the best. It's not surprising that this leads to failure and frustration. Enter bestselling author Roberto Valenzuela and the Picture Perfect Flash System, which he created to empower you to finally conquer your flash and create photographs that fulfill your intention and vision. There are two key components to this system, which Roberto calls FACES and NAME. The FACES component provides a framework for thinking about how you want or need to use flash in a particular scene. Once you've found your purpose for the light, the NAME component provides an essential workflow for carrying out your flash photography in a methodical way so that you get consistent and predictable results.