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The Fundamentals of Creative Advertising

Om The Fundamentals of Creative Advertising

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

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  • Språk:
  • Engelska
  • ISBN:
  • 9782940411566
  • Format:
  • Häftad
  • Sidor:
  • 184
  • Utgiven:
  • 19. september 2011
  • Utgåva:
  • 2
  • Mått:
  • 203x230x14 mm.
  • Vikt:
  • 422 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 25. november 2024

Beskrivning av The Fundamentals of Creative Advertising

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

Användarnas betyg av The Fundamentals of Creative Advertising



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