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The Global News Challenge

- Market Strategies of International Broadcasting Organizations in Developing Countries

Om The Global News Challenge

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415640664
  • Format:
  • Inbunden
  • Sidor:
  • 188
  • Utgiven:
  • 4. april 2013
  • Mått:
  • 159x236x17 mm.
  • Vikt:
  • 428 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Global News Challenge

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

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