The Greater Good

Publishing in the wake of the Black Lives Matter uprising and coronavirus pandemic, The Greater Good will serve a freshly activated population of individuals seeking to reshape society for the better through mission-driven ventures.
Building on the well-established "conscious capitalism" movement, The Greater Good persuasively argues that for-profit ventures can be a powerful force for social change and make significant positive contributions to communities and the environment.
By sharing the first-person accounts of successful entrepreneurs who are women, LGBTQ folks, and BIPOC, the author provides a compelling set of diverse role models in contrast to the prevailing image of a business leader as white, cisgender, and male.
At times intimate, emotional, and revealing, the author presents herself and her peers as living proof that female personal qualities, values, and perspectives can be a social entrepreneur's greatest strengths. Far from endorsing the view that you need to adopt traditionally masculine traits or values to get ahead in business, she teaches readers that leaning into and mining their authentic selves is the key to creating a successful business that advances the causes they care most about.