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The Human Brand

- How We Relate to People, Products, and Companies

Om The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781118611319
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 19. november 2013
  • Mått:
  • 229x158x19 mm.
  • Vikt:
  • 378 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 19. november 2024

Beskrivning av The Human Brand

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

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