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Om The Influence Economy

In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780197665152
  • Format:
  • Inbunden
  • Sidor:
  • 312
  • Utgiven:
  • 15. mars 2025
  • Mått:
  • 156x235x0 mm.
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Leveranstid: Kan förbeställas
Förlängd ångerrätt till 31. januari 2025
  • Boken kan förbeställas tidigast 3 månader innan utgivningsdatumet

Beskrivning av The Influence Economy

In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.

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