Marknadens största urval
Snabb leverans
Om The Mana of Mass Society

Media is often associated with magic. We hear of "the magic of advertising" or the spells cast by charismatic public figures. In The Mana of Mass Society, anthropologist William Mazzarella asks what happens to social theory if we take these metaphors literally. In particular, he trains his eye on past and present attempts to make sense of the "collective forces of society"--the vital and volatile energies of public life--and uses the concept of mana (a Melanesian word for supernatural power) to explore advertising and propaganda, charismatic leadership, and mass persuasion in general. Questions of authority, commitment, engagement, identification, and desire coalesce around the concept of mana, the emergence of which the author connects to broader concerns about mass mediated publics. Through masterful engagements with some of the twentieth century's most supple thinkers, including Durkheim, Weber, Marx, and Adorno, Mazzarella articulates his own original 'anthropological philosophy', while redefining key notions such as sovereignty, fetish, immanence, subject formation, and others. The Mana of Mass Society sets a compelling agenda for the future of anthropological theory, media theory, and the study of public social life.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9780226436258
  • Format:
  • Häftad
  • Sidor:
  • 224
  • Utgiven:
  • 24. oktober 2017
  • Mått:
  • 216x142x14 mm.
  • Vikt:
  • 326 g.
  Fri leverans
Leveranstid: Okänt - saknas för närvarande

Beskrivning av The Mana of Mass Society

Media is often associated with magic. We hear of "the magic of advertising" or the spells cast by charismatic public figures. In The Mana of Mass Society, anthropologist William Mazzarella asks what happens to social theory if we take these metaphors literally. In particular, he trains his eye on past and present attempts to make sense of the "collective forces of society"--the vital and volatile energies of public life--and uses the concept of mana (a Melanesian word for supernatural power) to explore advertising and propaganda, charismatic leadership, and mass persuasion in general. Questions of authority, commitment, engagement, identification, and desire coalesce around the concept of mana, the emergence of which the author connects to broader concerns about mass mediated publics. Through masterful engagements with some of the twentieth century's most supple thinkers, including Durkheim, Weber, Marx, and Adorno, Mazzarella articulates his own original 'anthropological philosophy', while redefining key notions such as sovereignty, fetish, immanence, subject formation, and others. The Mana of Mass Society sets a compelling agenda for the future of anthropological theory, media theory, and the study of public social life.

Användarnas betyg av The Mana of Mass Society



Hitta liknande böcker
Boken The Mana of Mass Society finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.