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The Marketing Director's Role in Business Planning and Corporate Governance

av Gerald (Marketing Management Services International) Michaluk
The Marketing Director's Role in Business Planning and Corporate Governance av Gerald (Marketing Management Services International) Michaluk
Om The Marketing Director's Role in Business Planning and Corporate Governance

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470515808
  • Format:
  • Inbunden
  • Sidor:
  • 312
  • Utgiven:
  • 30. november 2007
  • Mått:
  • 152x231x25 mm.
  • Vikt:
  • 658 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. september 2025

Om Gerald (Marketing Management Services International) Michaluk

Se alla böcker av Gerald (Marketing Management Services International) Michaluk

Beskrivning av The Marketing Director's Role in Business Planning and Corporate Governance

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.

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