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The Money-Raising Nonprofit Brand

- Motivating Donors to Give, Give Happily, and Keep on Giving

Om The Money-Raising Nonprofit Brand

Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781118583425
  • Format:
  • Inbunden
  • Sidor:
  • 256
  • Utgiven:
  • 15. april 2014
  • Mått:
  • 158x232x21 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av The Money-Raising Nonprofit Brand

Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.

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