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The Pricing and Revenue Management of Services

- A Strategic Approach

av Irene C.L. Ng

del av Routledge Advances in Management and Business Studies-serien

The Pricing and Revenue Management of Services av Irene C.L. Ng
Om The Pricing and Revenue Management of Services

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415350778
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 26. juli 2007
  • Mått:
  • 156x234x13 mm.
  • Vikt:
  • 540 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Om Irene C.L. Ng

Se alla böcker av Irene C.L. Ng

Beskrivning av The Pricing and Revenue Management of Services

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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