The Quick Fix

An investigative journalist exposes the many holes in todayΓÇÖs bestselling behavioral science, and argues that the trendy, TED-Talk-friendly psychological interventions will never be enough to truly address social injustice and inequality.

Through their viral TED Talks, bestselling books, and counterintuitive remedies for complicated problems, psychologists and allied social scientists have become leading thinkers of our time. ΓÇ£Power posingΓÇ¥ and ΓÇ£grit,ΓÇ¥ they say, can help individuals overcome entrenched inequality in schools and the workplace. Positive psychologists inspired the U.S. Army to spend hundreds of millions of dollars on an intervention geared toward preventing PTSD in its combat soldiers. The implicit association test swept the nation on the claim that it can reveal unconscious biases and reduce racism in police and human resources departments. But what if much of the science underlying these blockbuster ideas is dubious or fallacious? What if AmericansΓÇÖ long-standing preference for simplistic self-help platitudes is exerting a pernicious influence on the way behavioral science is communicated and even funded, leading respected academics and the media astray?

In The Quick Fix, Jesse Singal examines the most influential ideas of recent decades and the shaky science that supports them. He begins with the California legislator who introduced self-esteem into the nationΓÇÖs classrooms in the 1980s and the Princeton political scientist who warned of an epidemic of youthful ΓÇ£superpredatorsΓÇ¥ in the 1990s. Both much-touted ideas had little basis in reality, but a massive impact.

Then, turning to the explosive popularity of twenty-first-century social psychology, Singal examines the misleading appeal of entertaining lab results and critiques the idea that the subtle unconscious cues known as ΓÇ£primesΓÇ¥ shape our behavior. As he shows, todayΓÇÖs popular behavioral science emphasizes repairing, improving, and optimizing individuals rather than understanding and confronting the larger structural forces that drive social ills. The Quick Fix is a fresh and powerful indictment of the thought leaders and influencers who cut corners as they sell the public half-baked solutions to problems that deserve more serious treatment.