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The Reputation Playbook

Om The Reputation Playbook

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780857193551
  • Format:
  • Häftad
  • Sidor:
  • 238
  • Utgiven:
  • 16. oktober 2014
  • Mått:
  • 215x140x18 mm.
  • Vikt:
  • 312 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av The Reputation Playbook

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.

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