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The Routledge Companion to Marketing History

del av Routledge Companions in Business, Management and Accounting-serien

del av Routledge Companions in Business, Management and Marketing-serien

The Routledge Companion to Marketing History
Om The Routledge Companion to Marketing History

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415714181
  • Format:
  • Inbunden
  • Sidor:
  • 500
  • Utgiven:
  • 28. januari 2016
  • Mått:
  • 254x183x33 mm.
  • Vikt:
  • 1024 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Beskrivning av The Routledge Companion to Marketing History

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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