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The Social Entrepreneur's Playbook, Expanded Edition

- Pressure Test, Plan, Launch and Scale Your Social Enterprise

Om The Social Entrepreneur's Playbook, Expanded Edition

Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781613630327
  • Format:
  • Häftad
  • Sidor:
  • 234
  • Utgiven:
  • 12. november 2013
  • Mått:
  • 139x216x17 mm.
  • Vikt:
  • 318 g.
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Beskrivning av The Social Entrepreneur's Playbook, Expanded Edition

Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

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