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Three Essential Analytical Techniques for the Behavioral Marketing Researcher

- Median Splits, Mean-Centering, and Mediation Analysis

av Dawn Iacobucci

del av Foundations and Trends in Marketing-serien

Three Essential Analytical Techniques for the Behavioral Marketing Researcher av Dawn Iacobucci
Om Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781601989130
  • Format:
  • Häftad
  • Sidor:
  • 106
  • Utgiven:
  • 30. december 2015
  • Mått:
  • 156x234x6 mm.
  • Vikt:
  • 162 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. november 2024

Om Dawn Iacobucci

Se alla böcker av Dawn Iacobucci

Beskrivning av Three Essential Analytical Techniques for the Behavioral Marketing Researcher

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

Användarnas betyg av Three Essential Analytical Techniques for the Behavioral Marketing Researcher



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