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Total Quality Marketing

- The Key to Regaining Market Shares

Om Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780899308937
  • Format:
  • Inbunden
  • Sidor:
  • 200
  • Utgiven:
  • 30. september 1994
  • Mått:
  • 229x152x15 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 26. november 2024

Beskrivning av Total Quality Marketing

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.

Användarnas betyg av Total Quality Marketing



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