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Tourism Promotion and Power

- Creating Images, Creating Identities

av Nigel (Cardiff Metropolitan University Morgan
Tourism Promotion and Power av Nigel (Cardiff Metropolitan University Morgan
Om Tourism Promotion and Power

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780471983415
  • Format:
  • Inbunden
  • Sidor:
  • 272
  • Utgiven:
  • 29 Juli 1998
  • Mått:
  • 254x196x21 mm.
  • Vikt:
  • 664 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22 Oktober 2024

Om Nigel (Cardiff Metropolitan University Morgan

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Beskrivning av Tourism Promotion and Power

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.

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