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Tourism, Technology and Competitive Strategies

Om Tourism, Technology and Competitive Strategies

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780851989501
  • Format:
  • Häftad
  • Sidor:
  • 352
  • Utgiven:
  • 1. juni 1993
  • Mått:
  • 157x231x23 mm.
  • Vikt:
  • 576 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 26. mars 2025

Beskrivning av Tourism, Technology and Competitive Strategies

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.

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