Transforming Images

Contemporary social and cultural life is increasingly organised around a logic of self-transformation, where changing the body is seen as key. Analysing different screens across popular culture ¿ the screens of shopping, makeover television programmes, online dieting plans and government health campaigns ¿ it traces how images of self-transformation bring the future into the present and organise an imperative for transformation to make possible, or not, the materialisation of a better future.