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Trust, Social Relations and Engagement

- Understanding Customer Behaviour on the Web

Om Trust, Social Relations and Engagement

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780230391246
  • Format:
  • Inbunden
  • Sidor:
  • 231
  • Utgiven:
  • 31. juli 2012
  • Mått:
  • 138x222x20 mm.
  • Vikt:
  • 440 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11. augusti 2025

Beskrivning av Trust, Social Relations and Engagement

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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