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Uncover the Hidden Power of Television Programming

- ... and Get the Most from Your Advertising Budget

Om Uncover the Hidden Power of Television Programming

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780761915829
  • Format:
  • Häftad
  • Sidor:
  • 244
  • Utgiven:
  • 30. september 1999
  • Mått:
  • 152x228x13 mm.
  • Vikt:
  • 370 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Uncover the Hidden Power of Television Programming

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

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