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Understanding Consumer Behavior and Consumption Experience

av Rajagopal

del av Advances in Marketing, Customer Relationship Management, and E-Services-serien

Understanding Consumer Behavior and Consumption Experience av Rajagopal
Om Understanding Consumer Behavior and Consumption Experience

Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466675186
  • Format:
  • Inbunden
  • Sidor:
  • 223
  • Utgiven:
  • 31 Januari 2015
  • Mått:
  • 152x229x19 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Oktober 2024

Om Rajagopal

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Beskrivning av Understanding Consumer Behavior and Consumption Experience

Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. This title discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies.

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