Vegetable Gardening Made Easy

Marketing Hook: Position as an easy-to-use and aspirational gardening problem-solver
Author Platforms: Instagram: @reshgala, 117,000+ followers;
Primary Audience: Vegetable gardeners, kitchen gardeners
Marketing Goal: Reach current and aspirational gardeners, kitchen gardeners
Key Marketing Activities Pre-pub launch, announcement at Instragram @ReshGala Interviews, reviews, excerpts at gardening media Pursue promotions with corporate partners (Burpee) Continued promotion at IG Influencer & connection outreach to cross-promote Submit for Great Grow Along, 2024
Print Advertising:

Social Media Advertising/Display and Online Advertising:

AMS and DSP: AMS gardening program
Events and Festivals: TBD: talks/signings in New Jersey
PR Coverage: Reviews, interviews, excerpts at gardening media Emphasis on local New Jersey lifestyle press Submit for holiday gift guides