Marknadens största urval
Fri frakt över 199 kr
Snabb leverans
Hjälp
Logga in
  1. Hem
  2. Böcker
  3. Videostyle in Presidential Campaigns

Videostyle in Presidential Campaigns

- Style and Content of Televised Political Advertising

av Anne Johnston
Videostyle in Presidential Campaigns av Anne Johnston
Om Videostyle in Presidential Campaigns

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9780275940713
  • Format:
  • Inbunden
  • Sidor:
  • 240
  • Utgiven:
  • 30. oktober 2000
  • Mått:
  • 234x156x14 mm.
  • Vikt:
  • 572 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11. december 2024

Om Anne Johnston

Se alla böcker av Anne Johnston

Beskrivning av Videostyle in Presidential Campaigns

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

Användarnas betyg av Videostyle in Presidential Campaigns



Andra köpte även...

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.