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Visual Marketing

- From Attention to Action

Om Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780805862928
  • Format:
  • Inbunden
  • Sidor:
  • 320
  • Utgiven:
  • 19 September 2007
  • Mått:
  • 162x229x23 mm.
  • Vikt:
  • 750 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Juni 2024

Beskrivning av Visual Marketing

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

Användarnas betyg av Visual Marketing



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