Wellness Tourism

This book uniquely focuses on the supply side of wellness tourism from a destination perspective in terms of the generation and delivery of wellness tourism products and services to cater for tourists who seek to maintain and improve their health. By doing so this provides a better understanding of the way in which wellness tourism destinations develop, explore the specific drivers of that growth in a destination context and how destinations successfully compete against each other in globalised market place. This timely volume will be of interest to tourism and hospitality students and academics internationally.