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Why We Fail

- Learning from Experience Design Failures

Om Why We Fail

"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9781933820170
  • Format:
  • Häftad
  • Sidor:
  • 249
  • Utgiven:
  • 15. juli 2013
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 25. november 2024

Beskrivning av Why We Fail

"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves. " -- P. [4] of cover.

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