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Winning At Innovation

- The A-to-F Model

Om Winning At Innovation

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137479174
  • Format:
  • Häftad
  • Sidor:
  • 272
  • Utgiven:
  • 13. januari 2015
  • Mått:
  • 233x157x14 mm.
  • Vikt:
  • 452 g.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av Winning At Innovation

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

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